Consumer Tech Growth to Reset in 2026 as Demand Shifts to Europe and MEA
NIQCHICAGO--(BUSINESS WIRE)--NielsenIQ (NYSE:NIQ), a global leader in consumer intelligence, today released its 2026 Consumer Tech & Durable Goods (T&D) market outlook. In collaboration with the Consumer Technology Association (CTA), NIQ expects T&D global sales to level off in 2026 after a strong 2025. The sector is set to finish 2025 at roughly $1.3 trillion USD, up 3% from 2024, while 2026 overall sales value is projected to hold steady at an estimated -0.4% year over year (YoY). Wh
CMOs Face a ‘Reputation and Results’ Reckoning, According to NIQ’s 2026 Outlook
NIQCHICAGO--(BUSINESS WIRE)--NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today released its CMO Outlook: Guide to 2026 report, revealing how chief marketing officers (CMOs) are navigating a critical inflection point between brand building and revenue accountability. According to the report, 83% of CMOs remain confident in their brand’s equity, even as they face tightening budgets and heightened scrutiny over ROI. “Every marketing dollar is now under the microscope,” said Marta
NIQ Joins the Decentriq Network to Enable Secure Data Collaboration for Marketers and Agencies Across Europe
NIQ(NYSE:NIQ) CHICAGO--(BUSINESS WIRE)--NIQ, a leading consumer intelligence company, is entering a strategic relationship with Decentriq to enable data collaboration for media use cases across Europe. Through the relationship, NIQ’s high quality consumer insights, including digital purchase data, will be available in Decentriq’s privacy-preserving clean rooms for the first time, enabling advertisers and agencies to utilize the data for audience profiling and closed loop measurement. Expanding beyond shopper
NIQ Continues Investment in Retail Media Sector with New Leadership Appointment in North America
NIQ(NYSE:NIQ) CHICAGO--(BUSINESS WIRE)--NielsenIQ (NYSE: NIQ) is pleased to announce the appointment of Drew Dabbelt as Vice President of Retail Media for NIQ North America. Dabbelt, a seasoned leader with nearly 15 years of experience in media, advertising technology, and retail, will spearhead the development of innovations for retail media networks, delivering comprehensive solutions for both retailers and brands. With this appointment, NIQ is making significant investments in expanding its retail media t
NIQ and Sally Beauty Extend and Expand Strategic Agreement
NIQCHICAGO--(BUSINESS WIRE)--NielsenIQ (NIQ) (NYSE: NIQ), a global leader in consumer intelligence, is proud to announce an extended and enhanced collaboration with Sally Beauty, a leading specialty-beauty retailer and distributor of professional-quality beauty products. As part of this multi-year agreement, NIQ will remain Sally Beauty’s exclusive provider of key account trade area data for brand partners and will continue to power Sally Beauty’s consumer insights as the panel provider of record.
NIQ's New Business Resiliency Playbook Helps Companies Decode the Market Signals and Shocks That Shape Consumer Behavior
NIQCHICAGO--(BUSINESS WIRE)--NielsenIQ (NIQ) (NYSE: NIQ), a leading consumer intelligence company, today unveiled The Business Resiliency Playbook: Decoding the signals and shocks that shape consumer behavior. The playbook outlines potential impacts of the five most relevant economic scenarios for brands and retailers—including stagflation, recession, and geopolitical shocks—and how the consumers who will shape their businesses are most likely to respond to them. Critically, it highlights how dela
Wakefern Selects NIQ to Advance Customer First Approach
NIQCHICAGO--(BUSINESS WIRE)--NielsenIQ (NIQ) (NYSE: NIQ), a leading consumer intelligence company and Wakefern Food Corp., the largest retailer-owned supermarket cooperative in the United States, today announced that NIQ has been tapped to power Wakefern’s collaboration with suppliers. The move will elevate loyalty insights and real-time data to help Wakefern category managers and their suppliers make the best customer-focused decisions. Wakefern will leverage NIQ’s advanced software and analytics
NIQ Announces Second Quarter 2025 Results
NIQCHICAGO--(BUSINESS WIRE)--NIQ Global Intelligence plc (NYSE: NIQ) (the “Company”, or "NIQ"), a leading global consumer intelligence company, today announced financial results for the second quarter ended June 30, 2025. “Q2 was our latest in a series of strong quarters of revenue growth and margin expansion”, said Jim Peck, NIQ’s Executive Chairman and Chief Executive Officer. “Following our transformation, we are excited to enter the public markets. We believe we are well-positioned to deliver
NIQ Announces Refinancing Transaction
NIQCHICAGO--(BUSINESS WIRE)--NIQ Global Intelligence plc (NYSE: NIQ) (the “Company”, or “NIQ”), a leading global consumer intelligence company, today announced the successful refinancing of its Dollar Term Loan facility (“USD TL”) and its Euro Term Loan facility (“Euro TL”, and together with USD TL, “Term Loan Facilities”) and the successful repricing of its revolving credit facility (“RCF”). The transaction, which closed on August 12, 2025, took advantage of a favorable market window to, among ot
NielsenIQ acquires Brazilian SaaS company Mtrix to strengthen supply chain visibility and expand presence in Latin America
NIQCHICAGO--(BUSINESS WIRE)--NielsenIQ (NIQ) a leading consumer intelligence, company, today announced the acquisition of Mtrix, a leading Brazilian SaaS company that delivers end-to-end visibility across the indirect distribution supply chain. This is the latest of nine tuck-in acquisitions NIQ has made to further enhance its analytics capabilities and retailer tools and strengthen its position as a leading consumer intelligence company, including its recent acquisition of sensory insights platfo