insights

The last decade was defined by the introduction and evolution of digital retailing technology, which has put more control into the hands of shoppers. Control, transparency, knowledgeable staff and feeling well informed drove vehicle purchase satisfaction in 2025, ultimately giving buyers...

CHICAGO--(BUSINESS WIRE)--NielsenIQ (NIQ) (NYSE: NIQ), a leading consumer intelligence company, today unveiled The Business Resiliency Playbook: Decoding the signals and shocks that shape consumer behavior. The playbook outlines potential impacts of the five most relevant economic scenarios for brands and retailers—including stagflation, recession, and geopolitical shocks—and how the consumers who will shape their businesses are most likely to respond to them. Critically, it highlights how dela

MINNEAPOLIS--(BUSINESS WIRE)-- #EngagementSolutions--The Incentives & Recognition Insights 2025 research project offers a comprehensive global perspective on geographic markets and industry segments.