NIQ's New Business Resiliency Playbook Helps Companies Decode the Market Signals and Shocks That Shape Consumer Behavior

CHICAGO--(BUSINESS WIRE)--NielsenIQ (NIQ) (NYSE: NIQ), a leading consumer intelligence company, today unveiled The Business Resiliency Playbook: Decoding the signals and shocks that shape consumer behavior. The playbook outlines potential impacts of the five most relevant economic scenarios for brands and retailers—including stagflation, recession, and geopolitical shocks—and how the consumers who will shape their businesses are most likely to respond to them. Critically, it highlights how dela