NIQ Joins the Decentriq Network to Enable Secure Data Collaboration for Marketers and Agencies Across Europe

(NYSE:NIQ) CHICAGO--(BUSINESS WIRE)--NIQ, a leading consumer intelligence company, is entering a strategic relationship with Decentriq to enable data collaboration for media use cases across Europe. Through the relationship, NIQ’s high quality consumer insights, including digital purchase data, will be available in Decentriq’s privacy-preserving clean rooms for the first time, enabling advertisers and agencies to utilize the data for audience profiling and closed loop measurement. Expanding beyond shopper