Wakefern Selects NIQ to Advance Customer First Approach

CHICAGO--(BUSINESS WIRE)--NielsenIQ (NIQ) (NYSE: NIQ), a leading consumer intelligence company and Wakefern Food Corp., the largest retailer-owned supermarket cooperative in the United States, today announced that NIQ has been tapped to power Wakefern’s collaboration with suppliers. The move will elevate loyalty insights and real-time data to help Wakefern category managers and their suppliers make the best customer-focused decisions. Wakefern will leverage NIQ’s advanced software and analytics