NIQ and Sally Beauty Extend and Expand Strategic Agreement

CHICAGO--(BUSINESS WIRE)--NielsenIQ (NIQ) (NYSE: NIQ), a global leader in consumer intelligence, is proud to announce an extended and enhanced collaboration with Sally Beauty, a leading specialty-beauty retailer and distributor of professional-quality beauty products. As part of this multi-year agreement, NIQ will remain Sally Beauty’s exclusive provider of key account trade area data for brand partners and will continue to power Sally Beauty’s consumer insights as the panel provider of record.