CHICAGO--(BUSINESS WIRE)--NielsenIQ (NIQ) (NYSE: NIQ), a global leader in consumer intelligence, is proud to announce an extended and enhanced collaboration with Sally Beauty, a leading specialty-beauty retailer and distributor of professional-quality beauty products. As part of this multi-year agreement, NIQ will remain Sally Beauty’s exclusive provider of key account trade area data for brand partners and will continue to power Sally Beauty’s consumer insights as the panel provider of record.
Related Questions
How will the extended partnership with Sally Beauty affect NIQ's revenue forecasts and earnings guidance?
What impact might this exclusive data agreement have on NIQ's market positioning relative to other consumer intelligence providers?
Could the multi‑year deal influence analyst sentiment and drive a change in NIQ's stock valuation?