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NielsenIQ acquires Brazilian SaaS company Mtrix to strengthen supply chain visibility and expand presence in Latin America

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Summary

CHICAGO--(BUSINESS WIRE)--NielsenIQ (NIQ) a leading consumer intelligence, company, today announced the acquisition of Mtrix, a leading Brazilian SaaS company that delivers end-to-end visibility across the indirect distribution supply chain. This is the latest of nine tuck-in acquisitions NIQ has made to further enhance its analytics capabilities and retailer tools and strengthen its position as a leading consumer intelligence company, including its recent acquisition of sensory insights platfo

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Article published on August 6, 2025 by businesswire