MAT News

SEATTLE--(BUSINESS WIRE)--Expedia® and Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, announced today that Ken(TM) is cementing his status as a cultural icon and star by stepping off the beach and onto one of the biggest stages in advertising as the star in Expedia’s Super Bowl LX spot, titled “Going Places with Ken.” The spot will run in pre- and post-game placements in the U.S., and a 30-seco

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (Nasdaq: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced that it will publish Barbie: Dreamscape, a new original Barbie® young adult novel set in a magical dreamworld written by #1 New York Times Bestselling author Alex Aster, on sale in the U.S. and Canada on July 28, 2026. From Mattel Press, the company’s own publishing platform, and brought to life

Expects 4Q25 consolidated operating income to be $135.0 to $145.0 million Expects 4Q25 net income and diluted EPS to be $131.3 to $146.3 million and $4.22 to $4.70, respectively 4Q25 diluted EPS includes a benefit of approximately $0.77 due to positive income tax adjustments Expects full...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (Nasdaq: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced that Natalia Premovic has been appointed Chief Consumer Products and Experiences Officer for the company, effective January 5, 2026. In this role, Premovic will oversee global consumer products, experiences, publishing, and location-based entertainment for Mattel. She will report to Mattel Chairm

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the world’s most iconic brand portfolios, has announced the 2025 winner of the Hot Wheels™ Legends Tour—the world’s largest traveling car show. During the virtual Global Grand Finale on November 15, Paweł Czarnecki’s custom FIAT 126B, which began its journey by winning the Poland Tour stop, was crowned the global champion. The car will now be inducted into t

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced a collaboration between its Mattel Brick Shop™ line, Hot Wheels®, the number one selling toy in the world*, with quattro GmbH and Auto Union GmbH, both subsidiaries of AUDI AG. The collection includes two new vehicle building sets: an Audi Avant RS2 in 1:32 scale and the Audi R8 LMS in 1:16 scale

(NASDAQ:MAT) EL SEGUNDO, Calif. & NEW YORK--(BUSINESS WIRE)--Mattel, Inc. (Nasdaq: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and Rizzoli today announced the release of The Mattel Archive, a stunning and definitive illustrated history capturing eight decades of imagination and innovation from Mattel, set to be published Tuesday, October 14, 2025. Download Assets Here This hardcover, created in celebration of Mattel’s 80th an

(NASDAQ:MAT) EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, announced today that Hot Wheels®, the number one selling toy in the world*, is partnering with World Champion quarterback, philanthropist, and entrepreneur Russell Wilson and his five-year-old son, Win Wilson, for a campaign featuring the new Hot Wheels Speed Snap™ Track System. The Hot Wheels Speed Snap Track S

(NASDAQ:MAT) EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced that UNO®, the world’s No. 1 card game, is teaming up with award-winning artist and longtime UNO fan Billie Eilish to release the first UNO Canvas Deck designed in partnership with a celebrity. The deck is available for presale starting today on Mattel Creations, the company’s design-driven, dire

(NASDAQ:MAT) EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced a new brand organization leadership team to enhance Mattel’s global brand management strategy and accelerate growth of its entertainment business. Roberto Stanichi has been promoted to the newly created position of Executive Vice President and Chief Global Brand Officer to lead Mattel’s global bra

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced the early access launch of Masters of the Universe™: He-Man Heroes, its first official island in Fortnite. Players can jump in now by searching “He-Man Heroes” or entering Island Code “2416-8649-3961” to explore a new world that brings the legendary characters of Eternia into a dynamic collectibl

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) today announced that Ynon Kreiz, Mattel’s Chairman and Chief Executive Officer, and Paul Ruh, Mattel’s Chief Financial Officer, will participate in a fireside chat at the Goldman Sachs 32nd Annual Global Retailing Conference on Wednesday, September 3, 2025 at 8:55 a.m. Eastern time. The webcast will be available on Mattel’s Investor Relations website, https://investors.mattel.com/. To listen to the webcast, log onto the website at

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel Creations returns to San Diego Comic-Con with a fierce and fabulous trio of products that spotlight bold female icons across beloved franchises. Featuring show-stopping characters from Monster High® and Hot Wheels®, these collectibles are a tribute to strong, stylish and standout female characters who lead with confidence and charisma – in the Mistress of the Dark™ spotlight, beyond the candy-coated grave, and on the Mario Kart track. “This lineup of

Mattel partners with OpenAI to use artificial intelligence in developing interactive toys and digital experiences, with product announcements expected in 2025.

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and OpenAI today announced a strategic collaboration to support AI-powered products and experiences based on Mattel’s brands. The agreement unites Mattel’s and OpenAI’s respective expertise to design, develop, and launch groundbreaking experiences for fans worldwide. By using OpenAI’s technology, Mattel will bri

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and OpenAI today announced a strategic collaboration to support AI-powered products and experiences based on Mattel’s brands. The agreement unites Mattel’s and OpenAI’s respective expertise to design, develop, and launch groundbreaking experiences for fans worldwide. By using OpenAI’s technology, Mattel will bri

The 145% tariff on Chinese imports, imposed by President Donald Trump, has put Walmart and Target supplier's Huntar Company Inc.'s factory in China at risk of shutting down.

Mattel shares have surged 9% since Tuesday's open. Investors are responding positively to the company's better-than-expected Q1 earnings.

Mattel Inc. (NASDAQ: MAT) shares are trading higher Tuesday, even after the toymaker announced it would pause its full-year 2025 guidance due to tariff uncertainty.

Toymaker Mattel reported first-quarter revenue of $827 million, beating analyst estimates of $786.01 million. The company reported a first-quarter adjusted loss of 3 cents per share, beating estimates for a loss of 10 cents per share, per Benzinga Pro.

Mattel shares are trading higher on Monday after the company announced a multi-year extension of its global licensing agreement with WWE, a subsidiary of TKO Group Holdings.

Major corporations have already begun announcing layoffs on Thursday as President Donald Trump's sweeping new tariff structure is set to take effect.

Modder and Twitch streamer Dylan “Rudeism” Beck has transformed a toy game controller made by Mattel Inc's(NASDAQ: MAT) Fisher-Price into a gamepad akin to one made by Microsoft Corporatio