Mattel and OpenAI Announce Strategic Collaboration

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and OpenAI today announced a strategic collaboration to support AI-powered products and experiences based on Mattel’s brands. The agreement unites Mattel’s and OpenAI’s respective expertise to design, develop, and launch groundbreaking experiences for fans worldwide. By using OpenAI’s technology, Mattel will bri