Mattel’s Ken Makes High-Profile Super Bowl LX Debut in Expedia’s New Campaign, “Going Places with Ken”

SEATTLE--(BUSINESS WIRE)--Expedia® and Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, announced today that Ken(TM) is cementing his status as a cultural icon and star by stepping off the beach and onto one of the biggest stages in advertising as the star in Expedia’s Super Bowl LX spot, titled “Going Places with Ken.” The spot will run in pre- and post-game placements in the U.S., and a 30-seco