ELF News

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Beauty (NYSE: ELF), the bold disruptor with a kind heart, is now available for the first time in the Gulf Cooperation Council (GCC), a region consisting of six countries: Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates. The highly anticipated launch with partner Sephora marks the next chapter in e.l.f.’s continued international growth and further delivers on its mission to make the best of beauty accessible to every eye, lip and

OAKLAND, Calif.--(BUSINESS WIRE)--Following a milestone first year of a three-year partnership with the National Women’s Soccer League (NWSL), e.l.f. Cosmetics and e.l.f. SKIN, brands from e.l.f. Beauty (NYSE: ELF), are activating on the ground at the 2025 NWSL Championship presented by Google Pixel, in San Jose, California. Through immersive, fan-first activations across four days November 19 – 22, e.l.f. is bringing its community-fueled spirit to keep girls in the game and democratize access

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Beauty (NYSE: ELF), the bold disruptor with a kind heart, continues to expand its e.l.f.iverse with its official launch at ULTA Beauty in Mexico, marking the next step of its partnership with the retailer. Beginning today, November 10, 2025, beauty enthusiasts in Mexico can explore the best of e.l.f. Cosmetics and e.l.f. SKIN at all ULTA Beauty stores across the country and on the retailer’s e-commerce platform. Among the most anticipated products from t

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), is putting the capital E in Every eye, lip and face as it expands its partnership with Tottenham Hotspur Football Club for the Carabao Cup competition. In this milestone moment, Tottenham Hotspur Women face Aston Villa at 7:00 PM BST, while the Men's team takes on Doncaster in the Carabao Cup at 7:45 PM BST: both teams proudly wearing the e.l.f. name on their kits. This appearance amplifies the brand's co

(NYSE:ELF) OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), today announced the launch of a nationwide search to discover the next generation of soccer stars, in partnership with the National Women’s Soccer League (NWSL) and INDIVISA. This competition kicks off with an inclusive invitation to athletes across the country to showcase their best soccer move that gives them confidence and the drive to pursue their dream. It could be a crossbar challenge, juggle, trin

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), has filed its latest motion in favor of beauty justice with the debut of a bold new campaign: “e.l.f.ino & schmarnes.” This satirical legal-themed initiative makes the case that it’s practically criminal to pay too much for high-quality beauty. Starring drag superstar Heidi N Closet as “e.l.f.ino” and comedian, actor and author Matt Rife as “schmarnes” the fictional legal duo headlines a playful yet p

OAKLAND, Calif.--(BUSINESS WIRE)---- $ELF--e.l.f. Beauty (NYSE: ELF) today announced results for the three months ended June 30, 2025. “Our strong Q1 results, including 210 basis points of market share gains, are a continuation of the consistent, category-leading growth we’ve delivered over the past 26 quarters,” said Tarang Amin, e.l.f. Beauty’s Chairman and Chief Executive Officer. “The combination of our value proposition, powerhouse innovation and disruptive marketing engine continue to fuel our res

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), signed four powerhouse athletes from the National Women’s Soccer League (NWSL), reinforcing its commitment to Empowering. Legendary. Females. on and off the field. e.l.f. has a multi-year partnership with the league, sharing the goal to level the playing field for the over 400 women who are elevating professional women’s soccer in the U.S. - and for the next generation to have the role models to take thei

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. (NYSE: ELF) is partnering with Hello Sunshine to make the future brighter – with young women leading the way. e.l.f. announced today its foundational partnership in the launch of Sunnie, a first-of-its kind media, experiential and lifestyle brand created to support, inspire and champion the next generation of women as a full ecosystem and community. The founding principle is that teens and young women need tools – not rules – to succeed without the press

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), introduces “color e.l.f.nalysis”—a global, immersive digital experience for personalized beauty. With this tool, users can discover makeup shades that harmonize with their unique features and get matched with a curated Pinterest board featuring shoppable e.l.f. products tailored to their individual color story. This innovative and free experience delivers color-season analysis at your fingertips—no gateke

Actors Jason Bateman, Will Arnett and Sean Hayes launch a new mobile phone service called SmartLess Mobile.

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), scores again in its commitment to Empower.Legendary.Females. by teaming up with not one but two standout National Women’s Soccer League clubs—San Diego Wave FC and Kansas City Current—through immersive, fan-first experiences that bring beauty, sport and community together. Earlier this year, e.l.f. became the first official makeup and skincare partner of the NWSL and was named Presenting Partner of the NW

E.l.f. entices Hailey Bieber with a $1 billion deal; Scopely finalizes Niantic transaction, adding Pokémon Go to its portfolio.

The massive $1 billion deal makes Hailey Bieber wealthier than her husband, Justin Bieber, and revives e.l.f.'s "positive momentum," according to analysts.

e.lf. Beauty (ELF) just had one breakout and may be on the verge of another one. The stage may be set for the stock to move higher.

e.l.f. Beauty Inc (NYSE:ELF) reported fourth-quarter financial results after the market close on Wednesday. Here's a rundown of the report.

Analyst views e.l.f.'s $1 price hike as tariff-resilient move, eyes China strategy update in Q4 earnings.

Numerous public companies have updated their 2025 guidance in response to the Trump administration's tariffs on China, Mexico and Canada, but additional tariffs on other countries could have significant impacts.