ELF News

Latest breaking news and updates for ELF stock.

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e.l.f. Cosmetics Launches Legal-themed “e.l.f.ino & schmarnes” Defending the Best of Beauty at Accessible Prices

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), has filed its latest motion in favor of beauty justice with the debut of a bold new campaign: “e.l.f.ino &...

How does this marketing initiative affect e.l.f.’s competitive positioning in the affordable beauty segment? Will the campaign generate additional media coverage or social media engagement that could translate to higher sales? What is the expected effect on brand perception and loyalty among existing customers?
Marketing
15 days ago
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e.l.f. Beauty Announces First Quarter Fiscal 2026 Results

OAKLAND, Calif.--(BUSINESS WIRE)---- $ELF--e.l.f. Beauty (NYSE: ELF) today announced results for the three months ended June 30, 2025. “Our strong Q1 results, including 210 basis points of market s...

What macro‑economic or consumer‑sentiment risks could impact e.l.f.’s performance going forward? What are the implications of e.l.f.'s disruptive marketing engine on future marketing spend efficiency and brand equity? How will the reported growth affect valuation multiples and potential stock price movement?
Earnings
20 days ago
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Slaying the e.l.f.ing Game: e.l.f. Teams Up with Four NWSL Players

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), signed four powerhouse athletes from the National Women’s Soccer League (NWSL), reinforcing its commitment...

Will there be any measurable impact on ELF's operating expenses related to athlete endorsements and marketing campaigns? How might this multi-year partnership influence ELF's long-term strategic positioning within the beauty industry? What are the potential risks if the partnership does not translate into measurable financial performance?
Partnership
21 days ago
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