marketing

NEW YORK--(BUSINESS WIRE)--Affinity Solutions, the leading consumer purchase insights company, today announced the formation of the Outcomes Marketing Council, a collaborative forum uniting some of the industry’s most accomplished and forward-thinking leaders to tackle the most pressing measurement challenges and opportunities. Global media advertising spend is set to surpass $1 trillion this year, yet marketers continue to express a lack of confidence in measuring the impact of their campaigns

SAN FRANCISCO--(BUSINESS WIRE)--As AI reshapes how people search and discover brands, Marker Collective agencies Archetype, Nectar and Outcast today launched a new AI Visibility offering, designed to help brands measure and maximize their presence in large language models (LLMs) and AI-powered search results. Already, the program has delivered a 3x increase in ChatGPT visibility for a leading technology company and boosted a global consumer brand’s sustainability narrative across 41 markets. Po

DENVER & BERLIN--(BUSINESS WIRE)--Contentful, a leading digital experience platform, in collaboration with Atlantic Insights, the marketing research division of The Atlantic, today released a new study, ‘When Machines Make Marketers More Human’ challenging the notion that AI will replace many marketing functions and instead demonstrates how AI can amplify marketers’ effectiveness, creativity, and impact. The report, based on surveys and interviews with hundreds of senior marketing leaders aroun

NEW YORK--(BUSINESS WIRE)--The launch marks a shift from opaque measurement to open accountability — giving all marketers the tools needed to interrogate any model.

(NYSE:ELF) OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), today announced the launch of a nationwide search to discover the next generation of soccer stars, in partnership with the National Women’s Soccer League (NWSL) and INDIVISA. This competition kicks off with an inclusive invitation to athletes across the country to showcase their best soccer move that gives them confidence and the drive to pursue their dream. It could be a crossbar challenge, juggle, trin

(NYSE:GDDY) 30 cities, one field – GoDaddy puts them head-to-head TEMPE, Ariz., Sept. 11, 2025 /PRNewswire/ -- Game on! To mark the start of the fall football season, GoDaddy (NYSE: GDDY) is releasing its Entrepreneurial Power Rankings, pitting 30 professional football-loving cities against each...

(EVFM) -- 130% increase in traffic to PHEXXI.com, the website for Evofem's hormone-free prescription contraceptive PHEXXI® (lactic acid citric acid and potassium bitartrate) -- -- PHEXXI® is #1 most followed contraceptive brand on social media by healthcare providers -- SAN DIEGO, Sept. 11, 2025...

(NYSE:TRU) Marketers need to better understand varying goals, behaviors and attitudes to effectively engage consumers with advertising Marketers need to better understand varying goals, behaviors and attitudes to effectively engage consumers with advertising

(NYSE:KVYO) BOSTON--(BUSINESS WIRE)--Klaviyo (NYSE: KVYO), the only CRM built for B2C brands, today announced new commissioned research conducted by Forrester Consulting on behalf of Klaviyo that exposes a growing collaboration gap between marketing and service teams. While both groups are united on their top priorities of retaining customers and driving loyalty, fewer than one in four organizations report consistent collaboration between them. This divide creates inefficiencies, wasted resources, and most

(NYSE:SG) LOS ANGELES--(BUSINESS WIRE)--Sweetgreen is welcoming fall in style, teaming up with Love Island’s Nic Vansteenberghe for a farmer-inspired campaign that brings the season’s flavors to life. The lineup puts a fresh twist on fan favorites, highlighting the rich flavors, textures, and warmth that make this season special, available nationwide starting September 9. For the first time, Sweetgreen is featuring new fall ingredients including jammy roasted tomatoes, candied pumpkin seeds, and garlic b

LOS ANGELES--(BUSINESS WIRE)--In a world obsessed with speed, efficiency, and “frictionless” everything, internationally recognized marketing strategist and author Robert Rose offers a contrarian idea: maybe the obstacles are the point. His new book, Valuable Friction: How to Deliberately Stand Out in a World Obsessed With Speed, explores how intentional resistance — done wisely — creates differentiation, deeper relationships, and more meaningful results. “In a world being driven by the rush to

(NASDAQ:KHC) CHICAGO & PITTSBURGH & LONDON--(BUSINESS WIRE)--Today, HEINZ, the global leader in ketchup, announces a new global creative campaign - “Looks Familiar," highlighting the remarkable revelation that fry boxes across restaurants globally are shaped just like the unmistakable HEINZ Keystone logo. Living across eight global markets, the campaign demonstrates the inextricable link between the universally loved duo, showing fans all over the world that you can’t have fries without HEINZ. The french fr

(NYSE:H) CHICAGO--(BUSINESS WIRE)--Alila unveils connection-driven integrated campaign, the first for the brand in five years, marking the launch of immersive Alila Moments experiences.

NEW YORK--(BUSINESS WIRE)--Swoop, a leader in AI-driven, data-powered, and privacy-compliant omnichannel healthcare marketing, today announced the results of a survey revealing the positive impact of pharmaceutical advertising on patients living with chronic conditions. These findings will be unveiled at Fierce Pharma Week 2025 in Philadelphia, during the panel discussion "From Awareness to Action: How Pharma Advertising Impacts the Chronic Condition Journey." A Swoop survey of 902 MyHealthTeam

(NYSE:MOV) PARAMUS, N.J.--(BUSINESS WIRE)--Movado (NYSE: MOV) launches the second chapter of its campaign, Always in Motion. Since 1881. The campaign reunites the Movado Icons—Ludacris, Jessica Alba, Christian McCaffrey, Julianne Moore, and Tyrese Haliburton—visionaries who continue to set the pace in culture and in their crafts. “In our second year, we continue to deepen our storytelling by celebrating Movado’s heritage and Swiss craftsmanship,” said Margot Grinberg, President of Movado. “Building on las

NEW YORK, Sept. 4, 2025 /PRNewswire/ -- 5WPR, one of the largest independently owned PR firms in the U.S., announces the evolution of its influencer marketing capabilities to meet the demands of a shifting creator landscape. With new platform dynamics, evolving consumer expectations, and...

(INTEG) MÖLNDAL, Sweden, Sept. 4, 2025 /PRNewswire/ -- Integrum AB (publ) (Nasdaq First North Growth Market: INTEG B), the provider of the OPRA™ Implant System, announced the rollout of a new global marketing strategy at the American Orthotic & Prosthetic Association's (AOPA) National Assembly in...

Mars is elevating the game day experience with SNICKERS-infused dipping sauces: Caramel Buffalo, Peanut Teriyaki and Chocolate Barbecue, to take halftime snacking to the next level. SNICKERS Sauces — a limited-edition trio of dipping sauces delivering a flavor experience that is as...

(NASDAQ:TNMG) -The Company has launched an AI-powered, one-stop, high-quality content marketing initiative that leverages the strengths of AI to enhance efficiency and maximize campaign performance -AI is leveraged throughout the entire marketing workflow—including market analysis, strategy planning,...

(NYSE:LOW) NFL Stars Saquon Barkley, Justin Jefferson, Christian McCaffrey, C.J. Stroud and Dak Prescott appear in new marketing campaign; Lowe's delivers interactive NFL fan experiences with new Earn Your Sunday Tour MOORESVILLE, N.C., Sept. 4, 2025 /PRNewswire/ -- Lowe's, the official home...