Klaviyo Research Uncovers a Collaboration Gap Dividing Marketing and Service Teams

(NYSE:KVYO) BOSTON--(BUSINESS WIRE)--Klaviyo (NYSE: KVYO), the only CRM built for B2C brands, today announced new commissioned research conducted by Forrester Consulting on behalf of Klaviyo that exposes a growing collaboration gap between marketing and service teams. While both groups are united on their top priorities of retaining customers and driving loyalty, fewer than one in four organizations report consistent collaboration between them. This divide creates inefficiencies, wasted resources, and most