e.l.f. Cosmetics Launches Legal-themed “e.l.f.ino & schmarnes” Defending the Best of Beauty at Accessible Prices

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), has filed its latest motion in favor of beauty justice with the debut of a bold new campaign: “e.l.f.ino & schmarnes.” This satirical legal-themed initiative makes the case that it’s practically criminal to pay too much for high-quality beauty. Starring drag superstar Heidi N Closet as “e.l.f.ino” and comedian, actor and author Matt Rife as “schmarnes” the fictional legal duo headlines a playful yet p