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e.l.f. Cosmetics Unveils Telenovela-Inspired Big Game Campaign Starring Melissa McCarthy Ahead of Halftime
Summary
OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), a bold disruptor with a kind heart, announced today it will show up during the Big Game on Sunday, February, 8, 2026, with a telenovela-inspired campaign celebrating positivity, inclusivity and accessibility. Starring Academy Award®–nominated actor and producer Melissa McCarthy, actor and TV doctor Nicholas Gonzalez, iconic telenovela villain Itatí Cantoral, and e.l.f. Glow Reviver Lip Oil, this dramatic
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Read Full ArticleArticle published on February 3, 2026 by businesswire