Social Media Wins the Budget War with 8 in 10 Marketing Leaders Reallocating Funds from Other Channels to Social, Signaling Major Shift in Business Strategy
SPTCHICAGO, Aug. 20, 2025 (GLOBE NEWSWIRE) -- New research from Sprout Social (NASDAQ: SPT), an industry-leading provider of cloud-based social media management software, reveals that marketing leaders are significantly shifting their budget priorities this year, reallocating funds from traditional channels to social media. The 2025 Impact of Social Media Report, which surveyed 1,200 marketing leaders worldwide, finds that leaders believe social media drives key outcomes like revenue, customer acquisition, and customer loyalty. As budgets shift and social’s strategic importance grows, the report outlines how a focus on business-driven metrics and cross-functional data integration will be critical to securing executive trust and investment in the era of social intelligence.
Sprout Social Launches Expansive Suite of Integrations to Empower Brands in the Social Intelligence Era
SPTCHICAGO, Aug. 13, 2025 (GLOBE NEWSWIRE) -- Sprout Social (Nasdaq: SPT), an industry-leading provider of cloud-based social media management software, today announced a new wave of features and partnerships designed to help brands lead in the Social Intelligence era. As customers increasingly turn to platforms like TikTok and Bluesky for discovery, product recommendations, and real-time conversation, the ability to capture sentiment early and act fast has become essential. Sprout’s latest release will deliver powerful new TikTok Listening, expanded Bluesky publishing and reporting, alongside new creator collaboration tools, all built to turn every social interaction into insight, action, and measurable business impact.
Sprout Social Expands Salesforce Collaboration to Revolutionize Social Customer Care
SPTCHICAGO, Aug. 07, 2025 (GLOBE NEWSWIRE) -- Sprout Social (Nasdaq: SPT), an industry-leading provider of cloud-based social media management software, today announced an expanded relationship with Salesforce, as the first social media management platform to build a connection with Salesforce Digital Engagement using their Bring Your Own Channel architecture. In collaboration with Salesforce, Sprout Social will bring social channels—Instagram, LinkedIn, X, Facebook Messenger, and WhatsApp—directly into Salesforce.
Splashtop Expands with Sovereign Cloud Infrastructure in Australia to Strengthen Data Residency and Security Compliance
SPTNew localized services empower Australian customers with data sovereignty, enhanced performance, and flexible deployment options.
New localized services empower Australian customers with data sovereignty, enhanced performance, and flexible deployment options.
5 Analysts Have This To Say About Sprout Social
SPTNeedham Reiterates Buy on Sprout Social, Maintains $32 Price Target
SPTOppenheimer Maintains Outperform on Sprout Social, Lowers Price Target to $32
SPTSprout Social Raises FY2025 Adj EPS Guidance from $0.65-$0.74 to $0.69-$0.77 vs $0.68 Est; Raises FY2025 Sales Guidance from $448.10M-$453.10M to $448.90M-$453.90M vs $450.11M Est
SPTSprout Social Sees Q2 Adj EPS $0.14-$0.16 vs $0.14 Est; Sees Sales $110.400M-$111.200M vs $110.39M Est
SPTSprout Social Q1 Adj. EPS $0.22 Beats $0.15 Estimate, Sales $109.29M Beat $107.86M Estimate
SPTAssessing Sprout Social: Insights From 12 Financial Analysts
SPTBarclays Maintains Overweight on Sprout Social, Lowers Price Target to $26
SPTGoldman Sachs Maintains Neutral on Sprout Social, Lowers Price Target to $23
SPTMorgan Stanley Maintains Equal-Weight on Sprout Social, Lowers Price Target to $22
SPTScotiabank Maintains Sector Perform on Sprout Social, Lowers Price Target to $25
SPTGoldman Sachs Maintains Neutral on Sprout Social, Lowers Price Target to $29
SPTMorgan Stanley Maintains Equal-Weight on Sprout Social, Lowers Price Target to $30
SPTStifel Maintains Buy on Sprout Social, Lowers Price Target to $34
SPTNeedham Maintains Buy on Sprout Social, Lowers Price Target to $32
SPTPiper Sandler Maintains Neutral on Sprout Social, Lowers Price Target to $27
SPT5 Analysts Assess Sprout Social: What You Need To Know
SPTBarclays Maintains Overweight on Sprout Social, Lowers Price Target to $34
SPTSprout Social Sees FY2025 Adj EPS $0.65-$0.74 vs $0.69 Est; Sees Sales $448.100M-$453.100M vs $464.50M Est
SPTSprout Social Sees Q1 Adj EPS $0.14-$0.16 vs $0.14 Est; Sees Sales $107.200M-$108.000M vs $110.16M Est
SPTSprout Social Q4 Adj $0.19 Beats $0.15 Estimate, Sales $107.09M Beat $106.76M Estimate
SPTSprout Social Launches Rebranded Influencer Marketing Platform
SPTSprout Social Stock: A Deep Dive Into Analyst Perspectives (6 Ratings)
SPTNeedham Reiterates Buy on Sprout Social, Maintains $55 Price Target
SPTMorgan Stanley Maintains Equal-Weight on Sprout Social, Raises Price Target to $37
SPTScotiabank Initiates Coverage On Sprout Social with Sector Perform Rating
SPTSprout Social Says Currently There Is No Process In Place To Sell Or Take Co. Private
SPTSprout Social's Founders In Talks To Take Company Private, Sources Say
SPTNeedham Reiterates Buy on Sprout Social, Maintains $55 Price Target
SPTAnalyst Ratings for Sprout Social
SPTWithin the last quarter, Sprout Social (NASDAQ:SPT) has observed the following analyst ratings:
Cantor Fitzgerald Maintains Overweight on Sprout Social, Lowers Price Target to $80
SPTBarclays Maintains Overweight on Sprout Social, Lowers Price Target to $79
SPTSprout Social: Q1 Earnings Insights
SPTSprout Social (NASDAQ:SPT) reported its Q1 earnings results on Tuesday, May 3, 2022 at 04:00 PM.
Here's what investors need to know about the announcement.
Earnings
Sprout Social beat estimated earnings by 25.0%, reporting an EPS of $-0.03 versus an estimate of $-0.04.
Sprout Social Sees Q2 Adj. EPS $(0.06) vs $(0.04) Est., Sales $60.2M-$60.3M vs $59.22M Est.; Sees FY22 Adj. EPS $(0.13)-$(0.12) vs $(0.13) Est., Sales $252M-$253M vs $249.93M Est.
SPTSprout Social Q1 Adj. EPS $(0.03) Beats $(0.04) Estimate, Sales $57.40M Beat $56.23M Estimate
SPTEarnings Outlook For Sprout Social
SPTSprout Social (NASDAQ:SPT) is set to give its latest quarterly earnings report on Tuesday, 2022-05-03. Here's what investors need to know before the announcement.
Analysts estimate that Sprout Social will report an earnings per share (EPS) of $-0.04.