Sprout Social Expands Salesforce Collaboration to Revolutionize Social Customer Care

CHICAGO, Aug. 07, 2025 (GLOBE NEWSWIRE) -- Sprout Social (Nasdaq: SPT), an industry-leading provider of cloud-based social media management software, today announced an expanded relationship with Salesforce, as the first social media management platform to build a connection with Salesforce Digital Engagement using their Bring Your Own Channel architecture. In collaboration with Salesforce, Sprout Social will bring social channels—Instagram, LinkedIn, X, Facebook Messenger, and WhatsApp—directly into Salesforce.