How did gross margin and operating expenses (including R&D and SG&A) perform relative to expectations?
Performance versus expectations:
Because the actual Q2‑2025 figures for Hello Group (MOMO) have not been disclosed yet, we can only assess the market’s reaction once the numbers are released. Analysts have been forecasting a modest improvement in gross‑margin – roughly 55% ± 2% – driven by higher monetization of the company’s short‑form video and a gradual lift in average revenue per user (ARPU). On the cost side, consensus estimates call for operating expenses to stay flat year‑over‑year, with R&D at ~10% of revenue and SG&A at ~12% of revenue, reflecting the firm’s continued investment in AI‑driven recommendation engines and overseas expansion. The key trading question will be whether the reported gross‑margin beats the 55%‑plus target and whether total operating spend (R&D + SG&A) comes in below the roughly 22%‑of‑revenue consensus.
Trading implications:
- *If gross margin comes in ahead of the 55%‑plus consensus and operating expenses run below the expected ~22% of revenue (especially if R&D and SG&A are each modestly lower), the beat‑and‑hold narrative will likely lift MOMO’s pre‑market price, triggering a short‑term rally. In that scenario, consider buying on any pull‑back after the initial pop, targeting a 5‑10% upside over the next 2‑3 weeks as the market digests the improved profitability.
- *If gross margin falls short of expectations or operating costs exceed the consensus (particularly if R&D spikes above 10% or SG&A above 12% of revenue), the stock could see a 3‑6% dip on the news, with the risk of a broader sell‑off given the high‑growth, high‑valuation profile of Asian social‑media stocks. A short‑term short or protective put could be justified, especially if technicals show the stock breaking below the 20‑day EMA or the 50‑day SMA, confirming weakness.
In summary, the market will price in the delta between the reported gross‑margin and operating‑expense numbers versus consensus. A clear beat on margin and cost discipline = bullish bias; a miss = bearish bias, with the technical context (support at $13‑$14 and resistance near $17‑$18) guiding entry points.