LEVI News

Levi Strauss & Co. to Participate in the Goldman Sachs 32nd Annual Global Retailing Conference

(NYSE:LEVI) SAN FRANCISCO--(BUSINESS WIRE)--Levi Strauss & Co. (NYSE: LEVI) today announced that Harmit Singh, chief financial and growth officer, will participate in a fireside chat at the Goldman...

Conference

21 days ago

Levi Strauss & Co. Appoints Chris Callieri as Chief Supply Chain Officer

SAN FRANCISCO--(BUSINESS WIRE)--Levi Strauss & Co. (LS&Co., NYSE: LEVI) today announced the appointment of Chris Callieri as senior vice president and chief supply chain officer, effective Septembe...

Appointments

30 days ago

Beyoncé and Levi’s® Launch The Denim Cowboy

SAN FRANCISCO--(BUSINESS WIRE)--The Levi’s® brand, in collaboration with global icon Beyoncé, today debuted The Denim Cowboy, the final installment of the year-long Levi’s® REIIMAGINE campaign. The...

How might the overall market environment (e.g., consumer discretionary trends) amplify or dampen the impact of this campaign? Could this high‑profile partnership lead to increased partnership activity or licensing opportunities for Levi’s in the future? What can be anticipated regarding any changes in brand equity metrics or consumer perception surveys following the launch?

Marketing

about 2 months ago

Levi Strauss &amp; Co. to Participate in the Goldman Sachs 32nd Annual Global Retailing Conference

Levi Strauss &amp; Co. Appoints Chris Callieri as Chief Supply Chain Officer

Beyoncé and Levi’s® Launch The Denim Cowboy

Levi Strauss & Co. to Participate in the Goldman Sachs 32nd Annual Global Retailing Conference

Levi Strauss & Co. Appoints Chris Callieri as Chief Supply Chain Officer