Beyoncé and Levi’s® Launch The Denim Cowboy

SAN FRANCISCO--(BUSINESS WIRE)--The Levi’s® brand, in collaboration with global icon Beyoncé, today debuted The Denim Cowboy, the final installment of the year-long Levi’s® REIIMAGINE campaign. The film weaves together the three previous chapters, revealing the campaign as more than a reinterpretation of iconic Levi's® advertisements - it is the creation of a new narrative centered on empowerment and rewriting the rules. Shown throughout The Denim Cowboy are Levi’s® icons and hero pieces from t