Fundamental impact
Lazydays disclosed that inventoryârelated expenses and the cost of acquiring new rentalâfleet vehicles rose sharply in Q2âŻ2025. The higher vehicleâacquisition spendâdriven by a push to expand the premiumâsegment inventoryâwas absorbed into costâofâgoodsâsold, compressing gross margin from 38.5% in Q1âŻ2025 to roughly 35.2% in the quarter. Meanwhile, the companyâs inventory writeâdowns and increased partsâandâsupplies costs added another 1.8âŻpercentageâpoint drag on operating margin. Although total revenue grew 7% YoY, the elevated cost base erased most of the topâline upside, leaving net income down about 12% versus the prior quarter.
Trading implications
The margin squeeze suggests that the turnaround planâs shortâterm capitalâintensive phase is still weighing on profitability. Until the expanded fleet translates into higher utilization rates and pricing power, the stock may remain under pressure. Technicals show the shares testing the 20âday EMA near $12.30, with the 50âday SMA still trending lowerâstill a bearish bias. A prudent approach is to stay on the sidelines or consider a modest short position, with a watchâlist trigger at $11.80 (break of the recent low) and a upside target around $13.20 if the company can demonstrate a marginârecovery trend in the next earnings release.