Dove Deodorant Serves Up Freshness at the US Open Tennis Championships, Announces Nationwide Casting Call for Ambassador
The iconic brand is hosting an open casting call on social media for an official Underarm Ambassador as the US Open's Official Underarm Sponsor and inking first-ever N.U.L (Name, Underarm, Likeness...
What are the potential risks, such as backlash or controversy, associated with a public casting call for an Underarm Ambassador?
How will the campaign affect Unilever's overall marketing expense ratio and guidance?
Will this partnership lead to additional sponsorship or partnership opportunities for Unilever?
25 days ago