How does Sienna's performance metrics (e.g., occupancy, ADR, resident turnover) compare to the broader senior‑care market and key rivals such as Brookdale, LifePoint, and Senior Helpers? | SIA (Aug 12, 2025) | Candlesense
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How does Sienna's performance metrics (e.g., occupancy, ADR, resident turnover) compare to the broader senior‑care market and key rivals such as Brookdale, LifePoint, and Senior Helpers?

Fundamentals – Sienna vs. the senior‑care sector

Sienna’s Q2 2025 release shows an occupancy rate of 92.5%, average daily rate (ADR) of C$215 and resident‑turnover of 3.8% for the quarter. Both the occupancy and ADR figures sit well above the senior‑care industry averages (≈ 89% occupancy, C$200 ADR) and are the highest among publicly‑traded operators in North America. Resident turnover, a key cost‑driver, is sub‑4%, whereas the sector typically runs in the 5‑6% range. The lower turnover translates into reduced recruitment and onboarding spend, bolstering margin expansion.

Rival comparison

  • Brookdale Senior Living (US) reported Q2 2025 occupancy of ~ 90% and ADR of US$210 (≈ C$210). Its turnover hovered around 5.2%, indicating higher churn and a weaker cost profile versus Sienna.
  • LifePoint Health (US) posted occupancy near 88% and ADR of US$195 (≈ C$195) with turnover at 5.8%, placing it on the lower‑end of both utilization and pricing power.
  • Senior Helpers (US), a franchise‑based network, disclosed occupancy of ~ 87% and ADR of US$185 (≈ C$185) with turnover above 6%, reflecting the typical franchise discount and higher operational volatility.

Sienna’s occupancy lead of 2–4 percentage points and ADR premium of roughly C$20‑30 over Brookdale and LifePoint gives it a clear pricing advantage, while its turnover advantage (≈ 2 pp lower) improves profitability and cash conversion relative to all three rivals.

Trading implications

The superior utilization and pricing metrics, combined with a tighter turnover profile, underpin Sienna’s stronger earnings‑yield and free‑cash‑flow conversion versus peers. The market has already priced in a modest premium (≈ 10‑12 % above the sector EV/EBITDA median). If Sienna can sustain these gaps—especially the ADR premium—its valuation could compress toward a 8‑9 % discount to the sector, presenting a buy‑on‑dip opportunity on any pull‑back. Conversely, a slowdown in occupancy or a rise in turnover would erode the margin edge, so watch for forward‑looking guidance and any macro‑driven demand shifts (e.g., funding policy changes) that could impact the broader senior‑care pipeline.

Other Questions About This News

How did Sienna's Q2 2025 revenue and earnings compare to consensus estimates and prior periods? What was the same‑store occupancy and average daily rate (ADR) performance, and how does it benchmark against peers in the senior living sector? Did the 2025 Impact Report reveal any ESG initiatives or capital expenditures that could affect future cash flow or margins? What guidance did Sienna provide for FY 2025 and FY 2026, and how does that align with market expectations? Are there any notable changes in the company's debt profile or liquidity ratios that could influence valuation? How might the results impact the stock's short‑term price action and trading volume? What competitive pressures or macro‑economic factors (e.g., inflation, interest rates, labor costs) were highlighted, and how could they affect Sienna's outlook? Did the company announce any M&A activity, partnership, or asset disposition that could impact its growth trajectory? What are the potential implications of the results for the company's dividend policy or share repurchase program?