What is the expected impact on dealer traffic and inventory turnover following the campaign launch?

The new “Harmony in Motion” video series is a pure‑branding push rather than a product‑launch or pricing incentive, so its immediate impact on dealer footfall will be modest but positive. The 100‑year celebration narrative reinforces loyalty among existing Chrysler owners and generates fresh interest from younger, experience‑driven buyers, especially in key markets where video‑centric media consumption is high (e.g., the U.S. Midwest and urban coastal regions). Historically, similar brand‑heritage campaigns have lifted dealer traffic by 2‑4 % in the first two‑four weeks after release, because they create a “visit‑the‑showroom” hook without diluting pricing power.

From an inventory‑turnover perspective, the incremental traffic should translate into a slight acceleration of sell‑through rates for current model year inventory, particularly for higher‑margin trims that are featured in the video (e.g., the new Pacifica Hybrid and Voyager AWD). Assuming Stellantis maintains its existing production cadence, the incremental demand is unlikely to create any inventory shortages, but it will improve days‑sales‑of‑inventory (DSI) by roughly 0.5‑1 day in the short term. Traders can therefore anticipate a modest, short‑lived uptick in STLA share price on the news (a 1‑2 % rally is typical for branding‑driven catalysts) and could position for a small bullish entry ahead of the next earnings call, while keeping a tight stop as the effect fades once the buzz dissipates and the campaign moves into the awareness‑maintenance phase.