Answer
The sale of the dataâcentre portfolio will strip out a nonâcore, capitalâintensive business and leave Rogers (RCI) with a âpureâplayâ telecom model that is easier to compare with the U.S. and Canadian telco peers. By removing a lowâmargin, highâcapex asset, the companyâs adjusted EBITDA margin and freeâcashâflow conversion are expected to improve, which should lift the forwardâEV/EBITDA and P/E ratios relative to the sector. If the divestiture is completed on the announced terms and the proceeds are used to reduce debt or fund higherâreturn network upgrades, analysts will likely upgrade the earnings outlook and apply a higher multipleâi.e., a reârating of Rogersâ valuation.
Technical view & trade idea
Since the announcement, RCI has seen modest upside on modest volume, testing the $45â$48 range (its recent 20âday high). A break above $48 on strong volume would signal the marketâs early acceptance of the reârating narrative and could open a shortâterm swing to the $52â$55 resistance zone, where the 50âday moving average and a prior consolidation level sit. Conversely, a retest of the $42â$43 support band with a bearish candlestick pattern would suggest the market still doubts the upside and may keep the stock priced at a discount to peers for the near term.
Actionable insight
- If youâre bullish on a reârating: consider a long position on any pullâback to $42â$44 with a stop just below $41, targeting the $48â$52 breakout zone.
- If youâre skeptical: look for a shortâbias on a breach of $48 with a stop at $50, aiming for the $44â$42 support area.
Overall, the divestiture removes a drag on profitability and should, all else equal, push Rogersâ multiples higher than its current peer setâprovided the execution is clean and the capital is redeployed efficiently. The price action in the next 2â4âŻweeks will be the clearest barometer of whether the market is already pricing in that reârating.