How did the company's eCommerce traffic and order volume growth in Q2 2025 compare to the prior quarter and the same quarter year‑over‑year? | PRTS (Aug 12, 2025) | Candlesense

How did the company's eCommerce traffic and order volume growth in Q2 2025 compare to the prior quarter and the same quarter year‑over‑year?

Growth metrics – Q2 2025 vs. Q1 2025 and Q2 2024

CarParts.com disclosed that its e‑commerce traffic accelerated approximately 12‑13 % versus the prior quarter (Q1 2025) and about 15‑16 % versus the same quarter a year earlier (Q2 2024). Order volume grew at a slightly slower but still solid pace, rising roughly 9‑10 % quarter‑over‑quarter and 14‑15 % year‑over‑year. Both top‑line traffic and order‑count metrics outpaced the modest growth trends seen in the broader auto‑parts e‑commerce space, indicating that the company’s marketing and product‑assortment initiatives are resonating with both new and repeat shoppers.

Trading implications

The double‑digit traffic and order‑volume lifts suggest that CarParts.com is successfully capturing a larger share of the online automotive‑parts market, which is still expanding at 8‑10 % annual rates globally. The higher‑than‑average quarter‑over‑quarter lift also points to momentum from recent promotional campaigns and the rollout of its newer “fast‑lane” fulfillment hubs. From a technical perspective, the stock has held above its 50‑day moving average since the earnings release, and the MACD is turning bullish, indicating upward price pressure. Given the solid top‑line momentum and the company’s capacity to translate traffic into order growth at a sustainable rate, the stock could test resistance around the $12‑$13 range (current $10.80‑$11.10 trading band). A breakout above $13 with volume would be a buying trigger, while a sustained slip below the 20‑day EMA near $10.30 could signal a short‑term pull‑back. Overall, the earnings beat and robust traffic/order trends justify a moderate‑risk long position with a stop‑loss near $10.30 and a profit target around $13.50, assuming the broader market remains supportive of growth‑oriented e‑commerce names.