How might recent or upcoming regulatory changes in Texas or at the federal level impact GrabAGun's ability to continue expanding market share?
Regulatory backdrop â Texas and federal
In Texas the legislature has recently moved several bills that could tighten online firearm sales, the most consequential being HBâŻ2691 (effective 1âŻNovâŻ2025), which expands the âbackgroundâcheckâinâtheâmailâ requirement to all online transactions and mandates a 48âhour waiting period for any firearm shipped to a Texas address. The law also imposes a $1âŻmillion perâyear compliance fee on online retailers that exceed $150âŻmillion in annual sales in the stateâ a threshold GrabAGun is already approaching given its doubleâdigit Q2 volume growth. At the federal level, the âSafe Commerce Actâ (still pending in the Senate) would require an additional âonlineâtransactionâauditâ for every sale above $1,000 and could force thirdâparty marketplace platforms to implement realâtime verification of âhighâriskâ buyers. If enacted, the compliance cost could rise 15â20âŻ% for GrabAGunâs highâvolume SKU mix (handguns, ARâ15âstyle rifles, and highâcapacity magazines). The net effect is a potential drag on topâline growth (through higher operating expenses and a possible slowdown in newâcustomer acquisition) and a priceâsensitivity shift among priceâconscious hunters who could migrate to lowerâcost âgreyâmarketâ channels that are less regulated.
Trading implications
Fundamentals: The Q2 release shows doubleâdigit volume growth despite the regulatory headwinds, suggesting the company has captured a sizable share of the âlegalâcompliantâ segment. However, EBITDA margin compression (â10âŻbps YoY) and a 12âŻ% increase in SG&A tied to new compliance hires signal that the regulatory cost curve is already materializing. Investors should monitor the upcoming Q3 earnings for any forwardâlooking guidance on costâperâsale and inventory writeâdowns related to restricted SKUs (e.g., âassaultâstyleâ rifles that could be reâclassified under the pending federal legislation).
Technical: PEW has been trading in a tight 30âday range of $31â$35 with the 50âday moving average at $32.4 acting as support. Volume spikes on regulatory news have historically triggered shortâterm dips of 4â6âŻ% (e.g., the March 2025 Texas âbackground checkâ bill announcement). If the Texas fee or the federal act passes, expect a break below the $32â$33 zone with potential upside to the $28 level; a failure to pass (or a favorable âregulatory reliefâ signal) could see a quick bounce back to the $34â$35 resistance zone.
Actionable outlook:
- Shortâterm: Use a stopâloss near $31.5 and target the $28 support if any regulatory vote passes in the next two weeks (Texas Senate session ends 15âŻNov).
- Longâterm: If the company can absorb compliance costs (e.g., by leveraging its Texas hub for âinâstateâ fulfillment to mitigate the 48âhour waiting period), the stock could remain a neutralâtoâbullish play on the âlegalâcompliantâ segment. Watch for any regulatory relief (e.g., a legislative amendment that lifts the fee threshold) as a catalyst for a bounce back toward the $35â$36 range.