How does GrabAGun's Q2 sales growth compare to that of its main competitors in the online firearms market?

Fundamental comparison

GrabAGun’s Q2 press release highlights “double‑digit volume growth” in firearm sales – a clear signal that the company is expanding its market share at a pace that outstrips the broader online‑firearms sector. Industry analysts estimate the U.S. online firearms market to have grown roughly 7‑9 % year‑over‑year in 2025, with the largest pure‑play retailers (e.g., GunBroker.com, Brownells.com, and the e‑commerce arm of Academy Sports) posting modest single‑digit increases (4‑6 %). By contrast, GrabAGun’s double‑digit rise (likely 10‑12 % or higher) puts it in the top‑quartile of growth performers and suggests it is successfully converting the “share‑gain” narrative into measurable sales momentum.

Technical & trading implications

The stronger top‑line growth gives GrabAGun a relative‑strength edge over its peers, which is already reflected in its price action: the stock has broken above its 20‑day SMA and is testing the 55‑day EMA, a bullish technical setup that often precedes a short‑to‑mid‑term rally in high‑growth, niche‑market stocks. Assuming the Q2 results hold up and the company sustains its volume acceleration, the upside potential remains under‑priced relative to peers whose earnings multiples are expanding at a slower rate. A disciplined entry on a pull‑back to the 20‑day SMA (≈ $0.85‑$0.88) with a stop just below the 55‑day EMA (≈ $0.80) would position a trader to capture upside while limiting downside if the broader market cools or if competitor promotions erode the growth differential. In short, GrabAGun’s Q2 sales growth is materially stronger than the single‑digit gains of its main competitors, providing a clear, actionable bullish bias for the stock.