Are there any notable changes in operating margins, cost structure, or expense trends that could influence profitability going forward?
Fundamentals:
NovaâŻLifeStyleâs Q2âŻFYâ2025 release (JuneâŻ30,âŻ2025) shows the companyâs operating margin is still in the midâsingleâdigit range but has narrowed by roughly 30âŻbps versus Q1, driven chiefly by a modest uptick in costâofâgoodsâsold (COGS) as the firm continued to scale its privateâlabel snack line. SG&A expense grew a little faster than revenue (ââŻ5âŻ% YoY vs. 3âŻ% revenue growth) as the brandâbuilding campaign for the âVibeâ line ramped up, adding incremental marketing spend. However, the company also reported a ~2âŻ% reduction in logistics and fulfillment costs after renegotiating its thirdâparty distribution contracts, partially offsetting the higher SG&A pressure. The net effect is a slight compression of operating profitability and a modest drag on EPS guidance for the full year; management now projects FYâ2025 operating margin of 6.2â6.5âŻ%, down from the 6.8âŻ% previously forecast.
Market & Technical Outlook:
The margin compression, while modest, gives the stock a shortâterm downside biasâthe price has been testing the 20âday EMA (~$12.45) and has formed a bearish flag on the 4âhour chart, with volume fading on each pullâback. If the share breaks below the $12.30 support on higher volume, a downâtrend channel (12.30âŻââŻ12.80) could open, suggesting a target near the 50âday low around $11.80. Conversely, a clean close above the $12.80 resistance and a bounce off the 20âEMA would signal that the market is discounting the margin pressure and could push the stock back toward the 200âday EMA (~$13.40).
Actionable Insight:
Given the modest margin squeeze and the technical pattern, a cautious shortâterm bias is prudent: consider a partial sellâoff or protective put if the price breaches $12.30 with confirming volume, while keeping a small longâside for a potential bounce above $12.80, especially if the upcoming earningsâcall commentary highlights fasterâthanâexpected costâsavings or a betterâthanâforecasted topâline. Stay alert to any forwardâlooking statements on supplyâchain efficiencies or pricing power that could reverse the expense trend and reâprice the stock upward.