What metrics (e.g., app downloads, event attendance, product sales) will be used to measure the partnership’s success? | NKE (Aug 06, 2025) | Candlesense
NKE

What metrics (e.g., app downloads, event attendance, product sales) will be used to measure the partnership’s success?

Metrics the partnership is likely to track (and why they matter)

Metric How it ties to the partnership goals Typical data‑source What a “success” signal looks like
Event‑attendance volume – weekly Atlanta Run Club meet‑ups The core promise of the partnership is to give runners “exclusive access” to the Hyperboot at these gatherings. Higher head‑counts = more runners experiencing the product and the recovery‑tech message. Check‑in data from Run Club’s event‑registration platform (e.g., Eventbrite, Run Club app, QR‑check‑ins) and on‑site badge scans for Hyperboot usage. 10 %‑15 % month‑over‑month growth in average weekly attendance; ≄ 80 % of meet‑up participants registering for the Hyperboot demo.
Product‑trial & conversion rate – Hyperboot by Nike x Hyperice The partnership’s tangible benefit is the Hyperboot. Measuring how many runners actually try the device and later purchase it shows the “recovery‑difference” is translating into sales. On‑site trial logs (QR‑code or NFC check‑ins) → linked to e‑commerce SKU tracking; POS data from Nike/Hyperice retail partners in Atlanta. ≄ 30 % of meet‑up attendees who trial the Hyperboot convert to a purchase within 30 days; overall Atlanta Hyperboot sales up ≄ 20 % vs the same period pre‑partnership.
App‑downloads & active‑user growth – Hyperice (or Run Club) mobile app Both brands have digital ecosystems (Hyperice’s recovery‑app, Run Club’s community app). More downloads = broader reach for future “performance‑recovery” messaging and data‑collection for personalized training. App‑store analytics (Apple App Store, Google Play) – total downloads, daily active users (DAU), weekly active users (WAU) in the Atlanta metro code (600 + ATL). 5 %‑10 % lift in ATL‑specific downloads each month; DAU/WAU ratio ≄ 40 % for Atlanta‑registered users.
Digital‑engagement & social‑buzz – hashtag, mentions, video views The partnership will be amplified through social‑media (e.g., #HyperbootATL, #RunClubRecovery). Engagement metrics gauge brand‑awareness and community sentiment. Social‑listening tools (Brandwatch, Sprout Social) – volume of mentions, reach, engagement rate; YouTube/IGTV view counts for Hyperboot demo videos. ≄ 1 000 + social mentions per month with ≄ 10 % positive sentiment; ≄ 50 k cumulative video views on Hyperboot recovery content within 3 months.
Customer‑satisfaction & NPS – post‑event surveys & product feedback Knowing whether runners feel the recovery experience is superior helps validate the “recovery difference” claim and informs future product tweaks. In‑person QR‑survey at meet‑ups; post‑purchase email NPS; Hyperice’s in‑app feedback loop. Event NPS ≄ 70; product NPS ≄ 80 for Hyperboot users in Atlanta.
Retention & repeat‑usage – number of runners who attend ≄ 3 meet‑ups & reuse Hyperboot The partnership aims to embed recovery habits, not just a one‑off experience. Repeat attendance and repeat product usage indicate lasting impact. Attendance logs cross‑referenced with app‑user IDs; Hyperice app usage logs for Hyperboot sessions. ≄ 40 % of first‑time attendees return for ≄ 3 subsequent meet‑ups; ≄ 25 % of Hyperboot users log ≄ 5 recovery sessions in the first 30 days.
Revenue‑share or co‑marketing ROI – incremental sales attributable to the partnership Both Hyperice and Nike (via the Hyperboot) will want to see a financial return on the co‑marketing spend. Incremental sales lift analysis (baseline vs. partnership period) using SKU‑level sales data; marketing spend tracking. ≄ 15 % incremental revenue uplift on Hyperboot SKU in the Atlanta market vs. prior quarter, with a positive ROI on co‑marketing spend.

How the metrics will be collected & reported

  1. Weekly event dashboards – Run Club will upload attendance and trial‑check‑in data to a shared Google Data Studio/Power BI view that both partners can access.
  2. Retail & e‑commerce sync – Nike’s point‑of‑sale system (POS) and Hyperice’s online store will feed daily sales numbers into the same dashboard, flagged by the “Atlanta‑store” location code.
  3. App‑analytics integration – Hyperice will grant Run Club read‑only API access to its mobile‑app analytics (download, DAU/WAU, session counts) for the Atlanta market segment.
  4. Social‑media monitoring – A third‑party listening platform will generate weekly sentiment and reach reports on the partnership hashtags and brand mentions.
  5. Quarterly performance review – Every 12 weeks the two brands will hold a joint KPI review meeting, compare actuals against the “success thresholds” listed above, and decide on any tactical adjustments (e.g., more Hyperboot demo stations, extra promotional codes, targeted digital ads).

Why these metrics matter for the partnership’s success

Goal Metric(s) that prove it
Increase runner awareness of recovery tech Event attendance, app downloads, social‑buzz, video views.
Drive product adoption (Hyperboot) Trial‑to‑purchase conversion, product‑sales lift, repeat‑usage.
Build a data‑rich community for future cross‑selling App‑active‑user growth, NPS, retention/repeat‑attendance.
Show measurable ROI for both brands Incremental revenue, marketing‑spend ROI, cost‑per‑acquisition (CPA) derived from the partnership.

If the partnership meets or exceeds the “success signals” outlined in the table, it can be declared effective—meaning runners are not only attending more meet‑ups, but they are also actively using the Hyperboot, buying it, and staying engaged with the digital ecosystems that both Hyperice and Atlanta Run Club operate. Conversely, falling short on any of these key levers would highlight where the collaboration needs to be fine‑tuned (e.g., more on‑site demos, deeper app‑integration, or amplified social‑media content).

Other Questions About This News

What is the expected incremental sales volume from the Hyperboot partnership with Hyperice? Are there any exclusive distribution rights or geographic limitations tied to the Hyperboot launch? What are the costs and margins associated with the Hyperboot product line? What is the duration and financial terms of the partnership with Hyperice and Atlanta Run Club? How does this partnership compare to similar collaborations Nike has done with other wellness brands? How might competitors (e.g., Adidas, Under Armour) respond to the Hyperboot collaboration? How will the Hyperboot rollout affect Nike's revenue and earnings guidance? Will this partnership generate cross‑selling opportunities for Nike's broader product portfolio? What risks exist regarding product supply, manufacturing capacity, or potential delays for the Hyperboot? How will this partnership impact Nike's market share in the performance recovery segment? What are the long‑term strategic implications for Nike’s wellness and recovery product strategy? Could the partnership impact Nike’s stock valuation or analyst sentiment in the short term? Will the collaboration influence Nike's brand perception and engagement within the running community? What is the expected adoption rate among Atlanta Run Club members and its ripple effect on broader consumer adoption?