NKE Partnership

Powering the Pace: Hyperice, Atlanta Run Club, and Do Not Disturb Team Up to Bring Recovery and Wellness to Runners Across Atlanta

Published August 05, 2025 at 01:00 PM

ATLANTA--(BUSINESS WIRE)--Starting this August, Atlanta runners will feel the recovery difference. Hyperice, the global leader in wellness technology, is partnering with Atlanta Run Club and wellness collective Do Not Disturb to elevate the way Atlanta’s running community prepares, recovers, and performs. As part of this new partnership, runners attending weekly Atlanta Run Club meetups will gain exclusive access to the Hyperboot by Nike x Hyperice—a first-of-its-kind performance recovery syste

Related Questions

Are there any exclusive distribution rights or geographic limitations tied to the Hyperboot launch? What are the costs and margins associated with the Hyperboot product line? What is the duration and financial terms of the partnership with Hyperice and Atlanta Run Club? How does this partnership compare to similar collaborations Nike has done with other wellness brands? How might competitors (e.g., Adidas, Under Armour) respond to the Hyperboot collaboration? How will the Hyperboot rollout affect Nike's revenue and earnings guidance? Will this partnership generate cross‑selling opportunities for Nike's broader product portfolio? What risks exist regarding product supply, manufacturing capacity, or potential delays for the Hyperboot? What metrics (e.g., app downloads, event attendance, product sales) will be used to measure the partnership’s success? How will this partnership impact Nike's market share in the performance recovery segment? What are the long‑term strategic implications for Nike’s wellness and recovery product strategy? Could the partnership impact Nike’s stock valuation or analyst sentiment in the short term? Will the collaboration influence Nike's brand perception and engagement within the running community? What is the expected adoption rate among Atlanta Run Club members and its ripple effect on broader consumer adoption? What is the expected incremental sales volume from the Hyperboot partnership with Hyperice?