What is the expected timeline for rollout and adoption of the addressable‑based buying solution by key advertisers?

Timeline:

Both companies said the integration is already live on a pilot basis and will be made generally available to all Magnite sellers by the end of Q4 2024. The first wave of “addressable‑based buying” campaigns is expected from a handful of marquee advertisers in Q1 2025, with broader adoption across the agency‑brand ecosystem accelerating throughout 2025‑2026 as data‑driven buying becomes the default for streaming inventory.

Trading implications:

The near‑term rollout schedule creates a clear catalyst for Magnite (MGNI). The Q4‑2024 launch should lift revenue guidance as incremental data‑sale margins kick in, while the 2025‑2026 adoption curve signals a multi‑year growth tailwind for both ad‑tech spend and Magnite’s take‑rate. Traders can look for a short‑term price uptick on the news and consider going long or adding to existing positions ahead of the Q4 earnings window, especially if the stock is trading below its 6‑month moving average. On the downside, watch for any delays in the agency rollout or push‑back from privacy regulators, which could temper the upside. Overall, the timeline points to a 12‑18‑month horizon for meaningful revenue contribution, making the stock an attractive play for investors seeking exposure to the next wave of programmatic, addressable video.