Magnite and Acxiom Forge Direct Integration to Enhance Addressable-Based Buying and Maximize Working Media in Streaming - Candlesense
MGNI Partnership

Magnite and Acxiom Forge Direct Integration to Enhance Addressable-Based Buying and Maximize Working Media in Streaming

Industry-first integration enables audience decisioning on the sell-side using Acxiom’s full suite of data services Industry-first integration enables audience decisioning on the sell-side using Acxiom’s full suite of data services

Related Questions

How will the Magnite‑Acxiom integration affect Magnite’s revenue growth and margins? What is the expected timeline for rollout and adoption of the addressable‑based buying solution by key advertisers? How does this partnership position Magnite against other programmatic ad platforms and could it lead to market share gains?
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