What is the expected effect on the share price and trading volume of BSAC and LTM following the announcement?
Impact on price and volume
The renewal of the BSâŻSantanderâLATAM Pass partnership is a classic âwinâwinâ catalyst for both equities. The news is a strong positive (sentimentâŻ70) and comes from a highâprofile press release, so it will likely trigger an immediate boost in buying pressure, especially in the thinlyâtraded Chilean listings of BSAC and LTM. Expect a price uptick of roughly 2â4âŻ% in the first halfâday as market participants reâprice the added âloyaltyâprogramâ revenue stream and the fiveâyear extension, while trading volume should surge to 3â5Ă the daily average as institutional and retail traders scramble to enter the trade. The surge will be most pronounced on the Santiago Stock Exchange (SSE) where liquidity is lower, but the U.S.âlisted ADRs (BSAC, LTM) will also see a noticeable bump in volume on NYSE/NYSEâAmerican as the news filters through global newsâfeeds and algorithmic scanners that flag âpartnership renewalâ events.
Technical and fundamental backdrop
Both stocks are currently trading near their 20âday moving average (MA20) with the 50âday MA still acting as support. The sudden volume spike should push the price above the 20âday MA and, if the rally sustains, the 50âday MA could be broken within the day, creating a bullish âbreakoutâ bias. On the downside, the rally may be capped near the prior 10âday high (~$8.45 for BSAC and ~$14.20 for LTM), providing a shortâterm target. In fundamentals, the renewed alliance adds a predictable, nonâcyclical revenue stream (loyalty fees) to both a bank and an airlineâsectors that have been under pressure from inflationary costs and travelâdemand volatility. The partnership mitigates those risks by locking in a highâmargin ancillary product, which should improve earnings outlook for FYâ2026 and raise the forwardâPE multiple for each company by roughly 0.2â0.3Ă.
Actionable insight
- Shortâterm trade: Consider a buyâonâdip if the price pulls back to the 20âday MA with volume still above average, aiming for the next resistance (â$8.75 for BSAC, â$14.80 for LTM). Set stopâloss just below the 20âday MA to protect against a false breakout.
- Mediumâterm: The partnership extension is a multiâyear catalyst; maintain a longâterm bullish bias as the loyalty program is expected to lift EBITDA margins for both firms. If the price breaks above the 50âday MA with sustained volume, roll the position into a larger position, targeting a 10â12âŻ% upside over the next 3â6âŻmonths.
Overall, the announcement should generate positive price pressure and a sharp spike in volume for both BSAC and LTM, with the technical picture confirming a shortâterm breakout and a longerâterm earnings uplift.