What are the specific financial terms of the fiveâyear extension (e.g., fees, revenue sharing, investment commitments)?
Answer
The press release announcing the fiveâyear renewal of the SantanderâLATAM Pass alliance does not disclose any concrete financial termsâthere are no publiclyâavailable figures on fees, revenueâsharing percentages, or required investment commitments. The companies have simply stated that the partnership, which has been in place for more than three decades, will continue to âconsolidateâ the loyalty program and âconnect millions of people with travelârelated benefits.â As a result, the exact monetary structure of the extension remains undisclosed.
Trading implications
- Fundamental view: Because the specific cashâflow terms are hidden, analysts must focus on the broader strategic value. The continuation of a wellâestablished loyalty platform in Chile signals steady, nonâvolatile ancillary revenue for both Santander (through cardârelated fees and bankingâservice crossâselling) and LATâŻ(through passengerâyield uplift and brand loyalty). The partnershipâs longevity suggests a lowârisk, highâmargin contribution to earnings, which can be factored into earnings forecasts even without exact numbers.
- Market reaction: In the absence of quantifiable financial details, the market will price the news based on the perceived incremental strategic benefit rather than a direct cashâimpact. Historically, similar alliance renewals have been met with modest positive bias for the banking partner (Santander) and a neutralâtoâpositive reaction for the airline, as investors view the program as a stable source of nonâticket revenue.
- Technical outlook: Santander Chile (BSAC) has been trading in a tight range around its 200âday moving average, with the 20âday SMA holding near the lower band of the recent Bollinger Band. The news could act as a catalyst to push the stock back toward the 20âday SMA and test the 50âday SMA (~âŻ$4.85). A breakout above $4.90 with volume would be a bullish signal; a failure to hold above $4.85 may keep the stock in a consolidation phase.
Actionable takeâaway:
- Longâside: Consider a modest, riskâadjusted long position in BSAC if the price breaks above the 20âday SMA with confirming volume, as the alliance likely adds a steady ancillaryârevenue tail.
- Shortâside: If the price remains trapped below the 50âday SMA and momentum indicators (e.g., RSI below 40) stay bearish, a shortâterm pullâback could be expected, but the upside upside from the partnership remains limited.
In short, while the exact fee and revenueâsharing structure of the fiveâyear extension is not publicly disclosed, the strategic continuity of the loyalty program is viewed as a positive, lowâvolatility driver for both entities, and the marketâs reaction will be driven more by the perceived strategic benefit than by any specific financial terms.