advertising

(NYSE:KTB) GREENSBORO, N.C.--(BUSINESS WIRE)--Lee launches new global campaign, “Built Like Lee,” introducing a new generation to its iconic heritage and can-do optimism.

Empowering national brands with precision local reach, seamless execution, and performance-driven outcomes across linear and streaming NEW YORK, Sept. 11, 2025 /PRNewswire/ -- Locality, the preeminent local video solutions provider, today announced the launch of Collective, the industry's...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--LG Ad Solutions, a global leader in advanced advertising for Connected TV (CTV), today released its 2025 Inclusive Screen report, highlighting the TV viewing habits and preferences of diverse American audiences, including Black, Hispanic, Asian and LGBTQ+ CTV viewers. The findings underscore that as streaming – especially free streaming – gains preference, CTV uniquely delivers the personalized, relevant experiences these influential audiences expect. Ind

LONDON--(BUSINESS WIRE)-- #Advertising--The retail media sector is projected to exceed $300 billion by 2030, accounting for approximately 20% of total global advertising revenue, according to the latest research from Omdia. This significant growth trajectory follows the rapid expansion of retail media as more players enter the market. Retail media networks are platforms that enable brands to advertise on retailers’ digital properties while leveraging first-party customer data. These platforms are gaining trac

Nationwide's new commercial debuts during NFL Kickoff game on September 4 COLUMBUS, Ohio, Sept. 4, 2025 /PRNewswire/ -- Just in time to start the 2025 NFL season, Nationwide debuts its latest advertising creative starring football icon and two-time Super Bowl Champion Peyton Manning as...

Second longest reigning FBS football coach celebrates 18th anniversary of "Come after me–I'm a man. I am 40" in new tongue-in-cheek ad aimed at calling attention to rip off pricing by the "Big Three" wireless carriers SCOTTSDALE, Ariz., Sept. 2, 2025 /PRNewswire/ -- Mike Gundy, Head...

ST. SIMONS ISLAND, Ga., Aug. 28, 2025 /PRNewswire/ -- Football season is heating up, and Farm Rich is bringing bold flavor and big personality to game day with its newest advertising campaign, "Now We're Cookin'." Inspired by the charm of retro daytime talk shows, the campaign is designed...

Browser ad spend sees double-digit growth across retail, travel, and streaming; data shows the biggest online advertising shift in 20+ years; Retail brand investment up 64%, banking and fintech brands up more than 100%. NEW YORK, Aug. 27, 2025 /PRNewswire-PRWeb/ -- Global performance...

CHARLOTTE, N.C., Aug. 27, 2025 /PRNewswire/ -- For months, drivers in all 18 Adams Outdoor Advertising markets across the country have been spotting something strange: billboards, posters, and digital displays covered in bright yellow rubber ducks. No logo. No slogan. No clue who put them...

AUSTIN, Texas--(BUSINESS WIRE)--Measured, the AI-powered marketing effectiveness platform trusted by enterprise brands, today released new findings in its 2025 CTV Insights Report, revealing that despite frequently outperforming Meta and Google in effective performance, Connected TV (CTV) channels are often severely underfunded by most brands. Further, brands that rely on platform-reported metrics may be missing a significant portion of CTV’s impact and leaving incremental revenue on the table.

New campaign kicks off Jersey Mike's NFL partnership and sets up a showdown between two Jersey icons: Eli Manning and Danny DeVito MANASQUAN, N.J., Aug. 26, 2025 /PRNewswire/ -- Jersey Mike's Subs, known for its fresh sliced/fresh grilled subs, is kicking off NFL season with a bold new...

As AR glasses and spatial computing go mainstream, Spotselfie connects brands and creators to launch immersive campaigns at real-world locations. CHICAGO, Aug. 26, 2025 /PRNewswire/ -- Spotselfie®, the self-funded AR real-world social metaverse with 16 issued patents, is rolling out its...

Adelaide audit confirms company's unique ad formats outperform other advertising in the measures that matter most. LOS ANGELES, Aug. 26, 2025 /PRNewswire/ -- Nativo, the most advanced platform for premium ad experiences, today announced results from an independent audit by Adelaide, the...

LOS ANGELES--(BUSINESS WIRE)-- #advertising--Trailblazing Sports Group, a deal marketplace and expert consultancy for striking high-performing brand partnerships for women's sports properties and athletes, is proud to announce the launch of Trailblazing Moments, a net new inventory solution allowing brands to align with the biggest moments in women’s sports. Trailblazing Moments, powered by Transmit, addresses the key challenge brands and agencies face today: how to invest in women’s sports at scale. By creat

Plan Ahead, Hedge Against Price Uncertainty & Leverage Bulk Buying Power Across Campaigns & Clients with Custom Digital Media Packages DETROIT, Aug. 21, 2025 /PRNewswire/ -- Brkthru, the digital media partner of choice for agencies and brands who value a human touch, today announced its...

NEW YORK, Aug. 20, 2025 /PRNewswire/ -- The Advertising Research Foundation (ARF) today announced the finalists for the 2025 ARF David Ogilvy Awards, honoring successes in research-driven advertising campaigns. For over three decades, the ARF David Ogilvy Awards has recognized the...

Buy-Now Pay-Later Platforms, Heightened Retail Anxiety, and the "Couch to Cart" Phenomenon to Drive Consumer Shopping Patterns This Holiday Season FORT WORTH, Texas, Aug. 19, 2025 /PRNewswire/ -- Simpli.fi, the Advertising Success Platform providing programmatic advertising workflow...

LAS VEGAS--(BUSINESS WIRE)--Spotlight Outdoor Ads, an enterprise leader in outdoor advertising and the out of home (OOH) industry, announces the upcoming launch of the Vegas Strip Tower Network, a first-of-its-kind, fully connected digital communications system situated along the world-famous Las Vegas Boulevard. Designed not only for premium advertising but also to enable the display of public service announcements and broadcast emergency messages, the system will deliver vital information dir

PITTSBURGH, Aug. 15, 2025 /PRNewswire/ -- "I wanted to create a new advertising sign to mesmerize and capture a consumer's attention," said an inventor, from Moreno Valley, Calif., "so I invented the ALPHA NUMERICAL LED SIGN WITH MIRROR REFLECTION. My design ensures your business is...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Moloco, the AI performance advertising company, today released new research on the growing disparity between mobile app advertising spend and consumer attention. The new research study, Performance Through Independence: Unlocking Incremental App Growth Beyond Google and Meta, shows that even as mobile attention shifts to millions of mobile apps, mobile marketing spend remains highly concentrated with Google and Meta which today attract 88% of consumer mobi