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Lee Unveils New Global Advertising Campaign Capturing the Brand’s Iconic Denim Heritage and Can-Do Optimism

Sentiment:Positive (65)

Summary

(NYSE:KTB) GREENSBORO, N.C.--(BUSINESS WIRE)--Lee launches new global campaign, “Built Like Lee,” introducing a new generation to its iconic heritage and can-do optimism.

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Article published on September 16, 2025 by businesswire