Will Yatsen provide any forward guidance or outlook for the remainder of 2025, and how does that compare to market expectations?

Yatsen’s August 21 release is limited to unaudited Q2‑2025 numbers; the filing itself does not include any explicit forward‑looking guidance or a formal outlook for the balance of 2025. In prior quarters the company has typically appended a brief management commentary that hints at “continued investment in brand acquisition and digital‑marketing spend,” but the current announcement stops short of quantifying revenue, EBITDA or cash‑flow targets for H2‑2025 or FY‑25. Consequently, analysts and investors will have to rely on historical guidance trends and the upcoming earnings call to glean any forward‑looking sentiment.

The market has been pricing in modest upside for the rest of the year—consensus estimates on Bloomberg/FactSet show FY‑25 revenue growth of roughly 6‑8% YoY and an EPS beat of about 4‑5% versus the prior guidance. In the absence of fresh guidance, the existing consensus remains the de‑facto benchmark; any deviation in the Q2 results (e.g., a surprise in margin expansion or a slowdown in user acquisition) will likely trigger a short‑term swing as traders recalibrate expectations. From a trading standpoint, consider a neutral‑to‑bullish bias on the earnings day: maintain long positions if Q2 beats and the management tone signals confidence, but be ready to trim or short if the results miss and the lack of guidance leaves the upside ceiling undefined. Keep an eye on the post‑release call for any implicit forward outlook, as that will be the primary driver for price action through the rest of 2025.