What are the key financial metrics (revenue, net loss, cash burn) that will be highlighted in the interim results?

Key financial metrics that will dominate the market reaction to Yun Ji’s (NASDAQ: YJ) August 21 interim release are:

1. Revenue (total and segment‑level) – investors will look for the topline figure and its growth versus the Q2 2024 baseline and the company’s own guidance. Because Yun Ji positions itself as a “membership‑based” social‑e‑commerce platform, revenue‐run‑rate (including GMV‑derived revenue and membership‑related fees) is the primary indicator of user‑base expansion and monetisation progress.

2. Net loss (GAAP and adjusted) – the bottom‑line figure, especially the adjusted EBITDA‑loss‑adjusted net loss, is the key proxy for operational efficiency. Analysts will compare the loss to the prior‑year interim period, to the company’s cash‑flow‑break‑even target, and to analysts’ consensus estimates (if any). The “net loss” number is also a trigger for the company’s ability to sustain its growth‑centric strategy.

3. Cash burn (net cash used in operating activities) – this metric shows how much cash the business is consuming each quarter. Investors will focus on the absolute cash‑burn amount, the burn‑rate expressed as a percentage of the cash balance, and any commentary on the expected runway (e.g., “cash will last X months”). The cash‑burn figure is critical for a high‑growth, yet unprofitable, internet‑commerce firm, as it directly influences the probability of a financing event or a strategic pivot.

Trading Implications:

If the interim revenue beats expectations (even modestly) while the net loss and cash‑burn stay within or better than guidance, the stock is likely to rally on the “progress‑while‑still‑cash‑constrained” narrative—especially in a market that rewards top‑line momentum for high‑growth tech. Conversely, a revenue miss combined with a widening net loss or a higher‑than‑expected cash burn will pressure the share price, as the market will re‑price the risk of dilution or additional financing. Technicals show Yun Ji trading near its 20‑day EMA with modest upside potential; a decisive earnings beat could trigger a break above the 50‑day moving average and attract short‑term buying, while a miss may trigger a test of support near the 200‑day level. Traders should monitor the post‑release press conference for any guidance updates; an extended cash‑runway outlook could offset a modest revenue miss and limit downside volatility.