How does Wrap Technologies' performance this quarter compare to its key competitors in the same sector?
Iâm sorry, but the announcement you provided only tells us that Wrap TechnologiesâŻInc. (tickerâŻWRAP) will release its secondâquarterâŻ2025 financial results onâŻAugustâŻ14âŻand host a conference call to discuss them. No actual performance figures (revenues, earnings, margins, growth rates, etc.) were included in the release, so I donât have the data needed to evaluate how Wrapâs results stack up against its peers in the safetyâandâsecurityâtechnology sector.
What youâll need to make a meaningful comparison
| Metric | Why it matters | Typical peerâgroup companies |
|---|---|---|
| Revenue (quarterly and YoY growth) | Shows topâline demand and market share trends. | Axon Enterprise, Inc. (AAXN), ShotSpotter, Inc. (SSTI), L3Harris Technologies (LHX) â securityâhardware and software providers. |
| GAAP/NonâGAAP Net Income or Loss | Indicates overall profitability after expenses. | Same peers; many are still in growth phases and may post operating losses. |
| Operating Margin | Highlights costâstructure efficiency. | Higherâmargin peers (e.g., Axon) vs. lowerâmargin hardwareâfocused firms. |
| EarningsâperâShare (EPS) and EPS Growth | Directly impacts shareholder value and valuation multiples. | Useful for valuation comparisons (P/E, forwardâPE). |
| Cash Flow from Operations | Shows ability to fund R&D, sales, and capital expenditures without external financing. | Cashârich peers can accelerate product rollâouts. |
| Guidance for FYâŻ2025 | Provides insight into managementâs expectations relative to competitorsâ outlooks. | Helps assess whether Wrap is positioned to outâpace the market. |
| Key Business Drivers (e.g., new product launches, contract wins, regulatory approvals) | Qualitative factors that can explain quantitative differences. | Competitors may have parallel initiatives (e.g., Axonâs bodyâcamera ecosystem). |
How to compare once the results are released
- Collect the numbers â Pull Wrapâs Q2âŻ2025 earnings release (usually a PDF or press release) and the sameâquarter filings for its peers.
- Normalize the data â Use percentages (YoY growth, margin %) rather than absolute dollar amounts to account for size differences.
- Benchmark â Place Wrapâs metrics sideâbyâside with the peer group to see who is growing faster, who is more profitable, and who has stronger cash generation.
- Contextualize â Read the Management Discussion & Analysis (MD&A) sections for each company to understand why results differ (e.g., a large contract win, supplyâchain constraints, R&D spend).
- Valuation perspective â Compare priceâtoâsales, EV/EBITDA, and forwardâPE ratios to gauge how the market is pricing each companyâs growth prospects.
Bottom line
At this moment, with only the upcomingâannouncement notice, there isnât enough information to assess Wrap Technologiesâ quarterly performance relative to its competitors. Once the Q2âŻ2025 results are published (and the conference call transcript is available), you can perform the sideâbyâside analysis outlined above to determine whether Wrap is outâperforming, matching, or lagging behind its key peers in the securityâtechnology sector. If you obtain the actual results and would like help interpreting them, feel free to share the figures and I can provide a detailed comparative analysis.