Answer
The pressârelease you quoted does not disclose a specific figure for the revenue that Bluefin (or its partners) expects the SouthâŻTyrol rollout to generate. The announcement focuses on the strategic partnership itself, the introduction of âAllâInâOne (AIO) payment devicesâ to the region, and the broader benefits of heightened paymentâandâdata security. It does not contain a line such as âthe rollout is expected to contribute âŹXâŻmillion in revenueâ or any comparable monetary estimate.
Why the information is missing
Typical pressârelease style â Companies often announce the formation of a partnership and the launch of a new solution without attaching a concrete financial forecast, especially when the rollout is still in its early phases or when the expected impact will be realized over a longer horizon (e.g., several quarters or years).
Geographic focus â The release highlights SouthâŻTyrolâs âbooming economyâ as a market rationale, but it does not translate that macroâeconomic context into a quantified revenue projection for the AIO devices.
Confidentiality and market sensitivity â Detailed revenue expectations for a specific region can be considered competitively sensitive information, and firms may choose to keep such data internal until a later stage (e.g., an earnings call or a more detailed investor briefing).
What can be inferred (with caveats)
While the exact number isnât provided, a few contextual clues can help frame the likely scale of the opportunity:
| Factor | What the release tells us | How it might translate to revenue (qualitative) |
|---|---|---|
| Target market | SouthâŻTyrol, a region in northern Italy known for a strong, tourismâdriven economy and relatively high perâcapita income. | A region with affluent consumers and many merchants (restaurants, hotels, retail) could adopt AIO devices quickly, potentially generating a midâdoubleâdigitâmillionâeuro contribution in the first 12â18âŻmonths, assuming a modest marketâshare capture. |
| Product | âAllâInâOne (AIO) payment devicesâ that combine payment acceptance, dataâsecurity, and possibly additional services (e.g., loyalty, analytics). | Higherâmargin, integrated hardware/software solutions typically command licenseâorâsubscription fees plus transactionâbased revenue (e.g., a % of each payment). If the rollout reaches 1,000 devices with an average transaction volume of âŹ5âŻmillion per device per year and a 0.1âŻ% transaction fee, that alone could yield âŹ5âŻmillion in transactionâbased revenue. |
| Partner ecosystem | Bluefin (security), Cassa Centrale Raiffeisen (banking), ICIT (ISV), Worldline (payment services). | The presence of a major banking partner and a global paymentâservices provider suggests accelerated merchant onboarding and broader distribution, which can boost the speed of revenue rampâup. |
| Timeframe | No explicit rollout schedule, but the announcement is datedâŻ6âŻAugustâŻ2025. | Assuming a 12âmonth rampâup, the firstâyear contribution would be initialâyear revenue; subsequent years could see growth as more merchants adopt the solution. |
Important: The above âmidâdoubleâdigitâmillionâeuroâ estimate is a hypothetical illustration based on typical market dynamics for similar paymentâsecurity rollouts in affluent European regions. It should not be taken as an official forecast from Bluefin, Cassa Centrale Raiffeisen, ICIT, or Worldline.
Bottom line
- The press release does not state an expected revenue contribution for the SouthâŻTyrol rollout.
- Any revenue estimate would be speculative unless the companies later disclose a concrete figure in an earnings release, investor presentation, or a followâup announcement.
If you need a precise number for planning or analysis, you would have to wait for a subsequent communication (e.g., an earnings call, a detailed investor brief, or a followâup press release) that includes the financial guidance for this specific regional launch.