WIX Buyback

Wix Announces $200 Million Increase to Share Repurchase Program

Published August 11, 2025 at 12:30 PM

Wix.com Ltd. (NASDAQ: WIX) (“Wix,” the “Company,” “we” or “our”) today announced that its Board of Directors (the “Board”) has authorized an increase to its program to repurchase the Company’s securities (ordinary shares and/or convertible notes) by an additional amount of $200 million, subject to the satisfaction of Israeli law requirements, and other market conditions, including capital availability. To the extent these and other terms are fulfilled, together with the previously authorized $400 million out of which $100 million has been utilized, the aggregate amount available under the repurchase program will be up to $500 million. Since the beginning of 2025, the Company has repurchased $300 million of its ordinary shares.

Related Questions

How might the buyback affect institutional ownership and potential activist pressure? What are the potential risks if the share price declines sharply after the buyback announcement? How will the additional $200 million buyback affect Wix's share price in the short term? What is the current level of free float and how much of it can be repurchased under the $500 million program? How does this buyback compare in size and timing to recent buybacks by Wix's peers in the SaaS/website‑builder space? What is the implied valuation and implied earnings per share impact after the expected repurchase? What is the remaining cash balance and liquidity profile to support a $200 million buyback? Will the increased buyback limit influence Wix's credit metrics or debt covenant compliance? How will this buyback affect Wix's weighted‑average cost of capital (WACC) and return on equity (ROE)? What are the tax implications for shareholders and the company under Israeli law for the buyback? How does the buyback align with Wix's broader capital allocation strategy (e.g., R&D, acquisitions, dividend policy)? What is the expected timing and pace of the repurchase, and could it create volatility or support in the market? What is the current market price relative to the implied price of the repurchase (e.g., is the stock trading at a discount to intrinsic value?)