What is the expected price movement for WILC following the record high earnings release?

Fundamental outlook: Willi‑Food International (WILC) just posted its strongest Q2 ever—record‑high revenue, operating profit, pre‑tax profit and net income. The 85‑point positive sentiment score underscores a very upbeat market reaction. With earnings far exceeding consensus estimates, the “earnings beat‑and‑raise” narrative is likely to trigger a fresh buying wave, especially from growth‑oriented and sector‑focused investors who view the company’s expanding margins and global footprint as a catalyst for mid‑term upside.

Technical picture: Prior to the release, WILC was trading in a tight range around the $12.00‑$12.50 band, with the 20‑day SMA hovering near $12.20 and the 50‑day SMA just above $12.00. The record‑high results should produce a gap‑up on the open, potentially breaking the $12.80 resistance level that has held for the past six weeks. If the stock clears the $13.00–$13.20 “psychological” barrier on strong volume, the next upside target lies near the recent high of $13.80 (the March‑2025 peak). Conversely, a failure to hold $12.50 would expose the 20‑day SMA as a stop‑loss zone.

Actionable trade idea: Enter a long position on the breakout above $12.80 with a stop just below the 20‑day SMA (≈ $12.15) to protect against a quick reversal. Aim for an initial profit‑taking target at $13.20–$13.40, where the next resistance and Fibonacci‑based retracement level sit. If the rally accelerates and volume remains robust, consider scaling out near $13.80. In a risk‑averse scenario, a short‑cover or “buy‑the‑dip” if the price retests $12.15 with a bullish candlestick pattern could also be justified, given the strong earnings backdrop.