Valvoline Inc. Launches “Instant Transfer Portal” Campaign for New and Existing Customers in Partnership with Betty Agency

LEXINGTON, Ky.--(BUSINESS WIRE)--Valvoline Inc. (NYSE: VVV), the quick, easy, trusted leader in preventive automotive maintenance, today announced the launch of its “Instant Transfer Portal,” a new marketing campaign designed to invite drivers to “transfer” from their current oil change provider and receive an instant oil change offer. The Instant Transfer Portal takes inspiration from the energy and language of the college sports transfer portal, reimagining it for everyday vehicle care. The c