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For Working Dogs Only: Vital Farms Releases One-Time Only ‘Cheesy Over Easy’ Breakfast-Flavored Dog Treats in a New Campaign Starring Comedian Heather McMahan and Her Dogs

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Summary

AUSTIN, Texas--(BUSINESS WIRE)--In celebration of National Dog Day, Vital Farms (Nasdaq: VITL) has released limited-edition Cheesy Over Easy Dog Treats, breakfast-flavored treats made with ingredients that include Vital Farms pasture-raised eggs. The exclusive item is a focal point of the brand’s new campaign “For Working Dogs Only” that celebrates working dogs of all types. From the hard-working guardian dogs on the farms that produce Vital Farms eggs, to the hard—or hardly—working dogs in you

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Article published on August 26, 2025 by businesswire