2025/26 Pass Holders to get new "Epic Friend Tickets", including Epic Military Pass Holders Friends save this season and next: 50% off lift tickets this season AND the cost of one redeemed Epic Friend Ticket to apply toward an eligible 2026/27 Epic Pass 2025/26 Epic Pass prices go up...
Related Questions
How will the 50% discount on lift tickets for Epic Friend holders affect Vail Resorts' shortâterm revenue and profit margins?
What is the expected impact of the discount on overall Epic Pass sales and renewal rates for the 2025/26 and 2026/27 seasons?
How does this pricing strategy compare to recent promotions by competing ski resort operators such as Alterra Mountain Company or independent resorts?
Will the discount lead to a measurable increase in skiâday traffic and ancillary spend (e.g., food, rentals, lodging) at Vail Resorts properties?
What are the potential longâterm implications for Vail Resorts' pricing power and brand perception among premium pass holders?
How might the new Epic Friend Ticket program affect the elasticity of demand for lift tickets and the overall mix of pass versus ticket sales?
Is there a risk that the discounted lift tickets could cannibalize higherâmargin ticket sales or create pricing pressure on future pass pricing?
What are the projected cashâflow impacts of the discount and the anticipated passâprice increases for the 2025/26 season?
How will the market react to this announcement in terms of Vail Resorts' stock price, valuation multiples, and analyst coverage?
What macro or seasonal factors (e.g., weather patterns, economic conditions) could amplify or offset the effects of this promotion?