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Ulta Bets On Category Depth To Build A Retail Media Empire: 'Beauty And Wellness Is What We Do'
Summary
Cosmetics brand, Ulta Beauty Inc. (NASDAQ: ULTA), is more than just expensive aisles of makeup, skincare, and fragrances. Tucked inside its first-quarter earnings call is a lucrative retail media play that could reshape how fashion and cosmetic brands engage with their consumers.
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Read Full ArticleArticle published on May 30, 2025 by benzinga