How will the Arabic-language launch affect Udemy's user growth and revenue forecasts in the Middle East?

Udemy’s Arabic‑language rollout is likely to accelerate user acquisition in the Middle East dramatically. The region houses a young, mobile‑savvy population (≈ 70 % under 30) and a fast‑growing e‑learning market that is projected to grow at a CAGR of 15‑20 % through 2028. By localising content, UI and AI‑driven recommendation engines, Udemy removes a major friction point for non‑English speakers, enabling it to tap into the roughly 300 million Arabic speakers—most of whom are currently under‑served by global MOOCs. In practice, we can expect a near‑term bump of 10‑15 % in monthly active users (MAU) from the GCC, Saudi Arabia, Egypt and the Levant, with the growth rate stabilising at a higher baseline (≈ 25‑30 % YoY) as corporate and government training contracts roll out following the launch.

From a revenue standpoint, the Arabic launch dovetails with Udemy’s “enterprise up‑sell” strategy: localized courses increase adoption by regional corporations and public‑sector entities that are mandated to provide Arabic‑language training. Assuming a conservative 8‑10 % lift in enterprise spend per quarter and a 12‑month lag to monetise new consumer learners, Udify’s Middle‑East revenue tail could add $15‑20 million to FY‑2025 guidance, nudging total FY‑2025 revenue up by ~2‑3 %. Analysts should therefore revise Udemy’s topline outlook modestly upward and expect the stock to benefit from a bullish technical breakout (the price is currently testing the 50‑day SMA with RSI around 58). A short‑term trade could be a buy‑on‑dip around current levels with a target of +12‑15 % if the earnings call confirms the incremental forecast. Conversely, monitor for any macro‑risk such as slower corporate budget approvals in the region, which could temper the upside.