EDO and The Trade Desk Bring New CTV Measurement Approach to Programmatic Media Buying

NEW YORK--(BUSINESS WIRE)--EDO, the TV outcomes company, today announced the integration of its Convergent TV measurement with global advertising technology leader The Trade Desk (NASDAQ: TTD). The partnership marks the first time advertisers on The Trade Desk platform can access EDO’s investment-grade data across all brand categories. The new solution empowers advertisers to measure and optimize their convergent TV investments within existing workflows. Agency and brand marketers can now seaml