Cautious Optimism for 2026, but Uncertainty is High Among Small Businesses According to New Thryv Data

DALLAS--(BUSINESS WIRE)--Small business owners see challenges ahead in 2026, leading to muted optimism according to new data from Thryv® (NASDAQ: THRY). The small business (SMB) marketing platform surveyed SMBs in mid-December 2025. When asked to select business factors they felt optimistic about, ranging from the economy and competitive edge to tech advances like AI and hiring capabilities, “none of the above” was the top choice (39 percent). Slight bright spots: almost a third of SMBs express